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Elevator Pitch Friday: Truevert, The Green Search Engine
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This Link is located in the Public Channel TechChrunch Blogs.
Posted by MyPropsMonkey 54 days ago (feedproxy.google.com). Views: 3
Tags: technology techcrunch |
| Related Tags: valleywag web electronics gadgets mit technology review robert scoble |
Getting someone to try a new search engine is not easy. In this Friday's Elevator Pitch, Herbert Roitblat tries to entice you to try his new green search engine Truevert by asking, "Are you average?" Google, Yahoo, and Microsoft Live, he contends, give you average results. Truevert gives you special results—everything comes back through green-colored glasses. So a search for "SUV" brings back HybridSUV.com as the top result. A search for "building materials" brings back results for green building materials.
But what is really special about Truevert is not that it is a green search engine. It is a Yahoo BOSS search mashup. Truevert is actually just a demonstration of some powerful underlying semantic technology developed at OrcaTec, a company co-founded by Roitblat and Brian Golbère. Truevert gets its search results from Yahoo BOSS and applies its own text-analyzing software to generate the most relevant green results. OrcaTec's software could just as easily be used to create a fashion search engine, a startup search engine, or any of a thousand other vertical search engines.
Click through to see the video pitch and learn more.
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